Raqs E Amn

The potential for peace lies in the inherent values of the east; an intertwined web of spirituality, mysticism and the idea of peace from within. This project was designed and executed as a mass level digital media campaign to promote the forgotten idea of internal peace to forge a peaceful and tolerant society, one person at a time. The digital campaign also focuses on the revival of the indigenous arts, culture and traditions of this land that has been a bonding force for centuries. The campaign managed to achieve mass level outreach and promoted sustainable peace in Pakistan. 

The Raqs e Amn digital campaign paved the path for Amn Qayyam, a residential fellowship uniting souls through art and mysticism, fostering awareness and peace